advertising theory

shockvertisng 

https://www.youtube.com/watch?v=imzjIZnzhqA

shockvertising because the video initially shows a group of happy teenagers with seemingly no issues happening but then the impact hits and the crash happens shocking the viewer. the aim of the advert was to scare people from texting and driving and the advert was likely effective cause it would install fear into a driver and by showing the aftermath its unlikely someone would do it. 

celebrity Endorsement 

                                             

that celebrity was likely chosen at that time because she was very popular escpecccialty with a wide spread general population that she appeals to and that the drink would too. the aim f the advert was likely to promote the sales of Diet Coke. 

social media advertising 

Khloe was likely chosen to promote the product not only because she has immense amount ion fame already but due to the fact that the product se is promoting would also fit ti her audience as well as the brands to help bring in her audience for the brand and the brands audience to her. the aim of the advert was to promote sales of the vitamins.  

advertising campaign 

to appeal the camping to younger generations the advent could change the way it promotes rather than fusing on the function of the product and how well in works to appal t younger generations change the advert to focus more on makingth mess and the dogs.