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Aims- the aim of the advertisements billboards and promotion is to raise awareness of the new season and give them ideas of what will be included and likely draw in new viewers and generate viewers from previous seasons to watch the new season but also introduce new viewers that may not have watched the previous season by advertising the actors seasons and the scenes that will be included. 

Objectives- the objectives of advertising the tv show is to show the audience what the next season will be about and advertise the fact that there is a season due to come out and by doing this and sharing snippets and keeping viewers interested as to what will be in the next season they can increase viewing figures and persuade the audience interactions and viewings. 

target audience - Bridgeton target audience is millennial females with an interest in periodic dramas and classic tv dramas with over 80% of the tv viewers being female and either millennial or older teenagers. the target audience is mainly females that consume romantic media whether that be romcom or television.

slogan- the slogan for season 3 of Bridgeton is 'even a wallflower can bloom' the idea of this slogan hints at the character and her personality. the charcter who is known for her shy character and quiet persona the slogan then gives hinting at the idea that her character will bloom and the relationships that she has within the show. 

key messages - the key messages if this show are the diverts it explores and the usp the show has when displaying the empowerment of women In the periodic era where women would have had no power. the series explores key themes and explores the realities and empowerment of women in the upperclass society of the 1800s. 

approach- enigmatic sexual approach is the way that the show targets its audience through creating tension and mystery both within the two trailers for part 1 and 2. for the trailers approach they focus on strong events that will happen in the season and giving them slight previews into key moments that will happen but only giving them a slight snippet to help keep them enticed and interested to watch. 

call to action- the call to action for Bridgeton is their line of watch now on Netflix enticing the viewers of the trailer or any advertisement to go to Netflix to watch the tv show and then wait for th second half to come out and then follow along with the second half of the season that is later released 

house and style consistency- the colours and fonts for the adverts remain consistent within all of them for each season sticking to a colour theme for each season that reflects the colours that each character wear and follow in. for example season 3 the key colours for Penelope an Collin are blue so the advertisements and consistently their outfits are blue. 

representation- in Bridgeton there is a lot of representation of women and how they have some forms of power with does contradict the actual fact of the time period it was set in. though the show does contradict ad challenge the stereotypes of women back in that time. 

campaign logistics- the campaign was done by splitting the season in half and advertising the 2 sections of it in 2 different trailers, released at different times with second trailer being released after the first half of the season had aired to mean that viewers would have some kind of idea about what was to happen in the show and the context behind some of the senes. 

choice of media- predominantly Bridgeton uses social media and billboards to advertise their show due to the fact that the majority of their target audience is on social media and use3s the platforms that they choose to advertise on. 

relevant ethical issues- when advertising and creating trailers the producers would have considered the sexual scenes that they advise ad reveal while also taking into consideration the age rating and there legalities hind what they can and cannot advertise.